Today, the security marketplace is flooded with options often unknown to those in fields outside locksmithing. Even a vendor in a related industry who is aware of a new security product is unlikely to have the judgment or qualifications of a highly trained and experienced locksmith. Mock also cites concern about the growing number of companies that are only aware of, and trained in, a narrow portion of security service. "More and more, we are seeing companies marketing themselves as security providers who have minimal exposure to the security industry as a whole. Especially with the rapid onset of electronic security in common applications, we are running into more individuals who have negligible training in physical security--they have learned overnight to install something that they do not really understand, and they have little or no background in deciding whether the product choice is appropriate for a particular application. Often they are employed by companies that only make or produce one product; therefore it is unlikely that a comprehensive security analysis is going to take place for the customer.