When Local Is Really Long-Distance

Consider this scenario: A company far away from your town chooses a name for its business that is very similar to the name used by a local locksmith.

The company advertises in the phone book or on the Web using a local telephone number and local address. When you call the number, you’re actually connected to a call center in another city. What’s more, there’s no locksmith shop at the address listed.

You may be quoted a price on the phone, but when the locksmith arrives, often in an unmarked vehicle, he may want significantly more money. The locksmith also may accept only cash.

Some who claim to be “local locksmith” companies have multiple listings (sometimes 30 or more separate listings in a single phone book) with different names. But the calls to each of these numbers go back to the same central number in a distant city where operators dispatch untrained individuals to do the job.